Different industries have specific platforms where they perform better. For example, beauty and fashion businesses tend to do well on TikTok and Instagram, while news agencies thrive on Twitter. Service providers usually get more engagements on Facebook while consultants do better on LinkedIn and so on.
Depending on your industry and the social media platforms it works well on, you can get a heads up on how your content should be like and which ones perform better. Spying on your competitors sure adds too.
Generally, video contents drive engagement more than the rest. Lo-fi content (raw content just like the snapshots or videos you do with your mobile phone) does perform well. Another type of content which is controversial content can be a choice you can weigh in on. Controversy content (topics you have contrary opinions on backed up with facts or data) heightens curiosity and increases activity among your audience.
Here are content types you can try on your social media platforms. Experiment with them, and you will be able to come up with the one that performs better for your brand.
1. Educational Content
Share informative posts, tips, and tutorials related to your industry or niche. This type of content helps establish you as an expert, provides value to your audience, and positions your business as a helpful resource.
2. Visual Content
Visual content such as photos, videos, and infographics is highly engaging and can capture the attention of your audience quickly. Use visually appealing images and videos to showcase your products, services, behind-the-scenes glimpses, and your company culture.
3. User-Generated Content
Encourage your followers to create and share content featuring your products or services. User-generated content not only builds community and trust but also serves as authentic testimonials for your brand.
4. Interactive Content
Engage your audience with interactive content such as polls, quizzes, and surveys. This type of content encourages participation, increases conversation, and provides valuable insights into your audience’s likes and opinions.
5. Behind-the-Scenes Content
Take your audience behind the scenes of your business to give them a glimpse of your day-to-day operations, team members, and creative process. This humanizes your brand, builds a sense of connection and transparency.
6. Storytelling
Share compelling stories related to your brand, customers, or employees. Storytelling is a powerful way to connect with your audience emotionally, inspire people, evoke empathy, and leave a lasting impression.
7. Customer Testimonials and Reviews
Showcase positive customer testimonials, reviews, and success stories to build credibility and trust with your audience. This social proof reassures potential customers and encourages them to engage with your business.
8. Seasonal and Holiday Content
Create content around holidays, seasons, and special occasions relevant to your audience. This could include running promotions, contests, or simply festive messages to celebrate with your followers.
9. How-to Guides and Demonstrations
Provide step-by-step guides, tutorials, and demonstrations to help your audience solve a problem or achieve a goal. How-to content is highly valuable and demonstrates your expertise while also showcasing your products or services in action.
10. Industry News and Trends
Share updates, news, and trends related to your industry or niche. Keeping your audience informed about relevant industry development positions your brand as a thought leader and keeps them engaged with fresh, timely content.
11. Quotes and Inspirational Content
Share motivational quotes, inspirational stories, or uplifting messages that align with your audience’s values and aspirations. Inspirational content can evoke positive emotions and encourage engagement.
12. Contests and Giveaways
Organize contests, draws, or giveaways to incentivize engagement and reward your followers. Contests are an effective way to generate excitement, increase brand awareness, and grow your social media following.
13. Ask for Feedback and Suggestions
Encourage your audience to share their feedback, suggestions, and ideas. This not only shows that you value their input but also provides valuable insights for improving your products, services, and overall customer experience.
14. Call-to-Action (CTA) Posts
Include clear and compelling calls-to-action in your posts to prompt your audience to take a specific action. That is, what you want them to do next such as visiting your website, making a purchase, signing up for a newsletter, or following your social media accounts.
By carefully considering these points, you can create content that appeals to your target audience and grow your brand.