Social media is a powerful channel for increasing online business presence and visibility. By reaching out to a larger audience and letting them know about your services, the chances of gaining customers from that audience are increased. This, in turn, leads to more sales.
In today’s world, a larger portion of the population is active on various social media platforms for various reasons. Although it is mostly for entertainment, social media has evolved into a central hub for businesses and commercial purposes. People now rely on it to get advice and recommendations on what to buy or not, ultimately leading to potential purchases.
Failing to utilize social media channels can be a great disservice to one’s business potential growth. Effective outreaches, more customers, more conversions, all these and more are what a business stands to gain when it explores social media efficiently.
Before we look at social media tools that will help you effectively manage your social media platforms so that you can get good results, let’s see the work these social media tools perform,
a) Scheduling of posts: They help you plan and schedule your posts ahead of time, you can put the date and time when you want your posts published, they will just publish your posts at the time you set. These help you stay consistent and keep your audience engaged. Some of these social media tools also have features that help suggest the time suitable to post that will bring effective audience engagement.
b) Analytics: They help you track and monitor your post’s engagements. They provide statistics of your audience’s participation, and how many people liked, followed, or engaged in tasks. They also show you the overall performance of your social media accounts.
c) Messages: Since these social media tools allow for linking all your social media accounts, you can receive messages from your different social media channels in one spot. This helps you to manage your social media incoming messages effectively. For example, if you’re using Hootsuite or any other tool, you can receive messages from your Instagram, Facebook, Whatsapp, etc, this leads to greater efficiency in message response and engagement, without missing out on any important information.
d) Artificial Intelligence: These tools have AI features that enable you to reform your post contents and others.
Note: Some of these tools have other features that others don’t have, some have free versions while others are paid. The features I shared above are the ones they commonly have and are important for social media management.
List of social media management tools that can help individuals and businesses manage their social media accounts effectively include;
Buffer
Metricool
Hootsuite
Later
Sprout Social
Social Pilot
Social Bee
Coschedule
Socialoomph
Meet Edgar
Crowdfire
Vista social
Iconosquare
Social Blade
