SEO is a set of practices carried out on a website to improve its ranking and visibility in results displayed by the Google search engine in response to what someone searched for.
How to do SEO for Websites
Keyword Research
Identify relevant keywords for your business, the phrases or words people use in searching for information related to your business, considering the search volume and competition. You can use tools like Google Keyword Planner, Semrush, AnswerThePublic, Ahrefs or Ubersuggest to discover potential keywords.
To learn more, click Keyword Research
On-Page SEO
This includes;
Title tag: Your title tag must contain relevant keywords.
Meta description: Write a compelling and click-worthy meta description.
Header Tags: Use header Tags (H1, H2, H3) to structure content and include keywords.
Url Structure: Create SEO-friendly URLs that include your Keywords and are easy to understand.
Optimized content: Produce high-quality, informative, and relevant content. Make sure to incorporate your target keywords.
To learn more, click On-Page SEO
Technical SEO
Site Speed: Optimize loading times for better user experience and search engine rankings.
Mobile Optimize: Ensure your website is mobile-friendly for users on different devices.
XML Sitemap: Create and submit an XML sitemap to search engines for easy and better crawling.
Robots.txt: Use a robots.txt file as a road map to guide search engine crawlers on which pages to index.
To learn more, click Technical SEO
User Experience (UX)
(I) Design a user-friendly website with easy navigation.
(II) Improve page layout, readability, and accessibility.
(III) Reduce bounce rates and increase time-on-page by providing valuable content.
Quality Backlinks
(I) Build high-quality, relevant links from authoritative websites.
(II) Writing posts for people (Guest posting), content partnerships, and social media sharing can help in link building.
To learn more, click Link Building
Local SEO
(I) Optimize your Google Business Profile.
(II)Ensure you have consistent business information (Name, Address, Phone number) across online directories.
(III) Encourage customer reviews on Google and other review platforms.
To learn more, click Local SEO
Content Marketing
(I) Regularly update and add fresh valuable content to your website.
(II) Use various content types like blog posts, infographics, videos, etc.
(III) Make sure to implement a content calendar and strategy for consistency and effectiveness.
Social Media buttons
Put social media buttons on your website and share your content on social media platforms to increase visibility and engagement.
Optimize Images
(I) Compress images to reduce page load times.
(II) Use descriptive filenames and alt text for images with relevant keywords.
To learn more, click Image SEO
Analytics and Monitoring
(I) Monitor your website performance using tools like Google Search Console.
(II) Conduct regular SEO audits to identify and fix issues.
SEO is an ongoing process and it may take time to see significant results. Be consistent and keep engaging in the best practices and you will reap the results.