Are you interested in learning about On-page SEO to improve your website’s on-site performance and attract more traffic? This article covers everything you need to know about On-page SEO, including techniques and steps to carry it out effectively.
What’s On-page SEO?
On-page SEO refers to things done on the site page to help Google search engine and visitors understand your content and have a good experience which will naturally result in improvement in its rankings.
It’s important to avoid keyword stuffing, which refers to the practice of excessively repeating keywords on a webpage in an attempt to increase its visibility in search engine results. This approach can harm your page’s ranking and user experience.
Instead, use your target keywords naturally, and in moderation, throughout your content. This will help reinforce the topic of your post and improve your page’s SEO. A good rule of thumb is to include your keywords 5-6 times in your post.
On-Page SEO includes:
Content
Meta Tags
Links
Images
Advanced Part
Content
To create content that truly helps your website visitors, it’s important to first understand their intent – what they’re looking for. Put yourself in their shoes and consider what information or solutions would satisfy their needs. By prioritizing their satisfaction, you can craft content that truly meets their needs.
And this could be achieved by;
(I) Looking at the top-ranking result pages on Google Search when a keyword related to your business is searched for
(II) Identifying the uniqueness of the content. Is it a list post, a comparison post, is it a product page (pages that make use of pictures), videos mostly used, etc?
(III) Modifiers used examples “best”, “cheapest”, “easy” etc. It provides insight into what a searcher’s value is in a particular search.
Meta Tags
These include;
(I) Title of your content
(II) Header Tags
(III) Meta Description
(I) Title of your content
The title of your content should be under 65 characters and aligned with your content. It should also inform searchers that you have what they are looking for, and for topics that require freshness, you may include the year. Your title should be click-worthy and must include your target keyword.
AI tools like ChatGPT can be very helpful in offering potential titles that you can use.
It’s okay to use emotionally moderate words in your title tags like “awesome” and “cool,” but avoid emotionally charged words such as “insane” and “power.” This will help you avoid creating clickbait titles that may scare people away.
(II) Header Tags:
Writing with headings and subheadings improves content clarity and readability.
Use the H1 tag for the page title.
Use H2-H6 tags for subheadings.
(III) Meta Description:
This is a summary of your webpage’s content. Although it doesn’t directly affect your Google ranking, a well-crafted meta description can attract more clicks and traffic to your site. To make the most of your meta description, ensure that it’s relevant to the user’s search query, concise (less than 160 characters), and includes your target keyword. A clear and straightforward description can help improve your click-through rate and overall visibility in search results.
Links
Here, we look into
Internal links: These are links that connect one page of a website to another page on the same website. They appear as bolded keywords and are usually more colorful than other words. When clicked, internal links direct the user to another page or post on your website. Using internal links naturally and where relevant can boost your site’s authority and improve its ranking. So, make sure to use internal links on your website for better user experience and improved search engine optimization.
External Links: These are links from other websites that readers might find useful. Linking to high-quality and authoritative websites can improve your website’s domain rating, trustworthiness, and credibility.
Use your target keyword as part of the URL structure.
Image
It’s important to use descriptive and clear filenames for your images. Use dashes between words, for example, instead of naming a picture of a kitten IMG_6789.jpg, name it brown-kitten.jpg. Additionally, it’s recommended to compress your images to reduce their file size. This is important to maintain a good page speed.
The Advanced Part includes other important aspects such as
(i) Making your website mobile-friendly
(ii) Creating engaging content
(iii) Avoiding intrusive interstitials (ads) and dialogs, which can make visitors uncomfortable and negatively impact your site’s performance.
Conclusion:
Having a successful online journey requires effective On-page SEO. Utilizing the strategies listed above can help improve your website traffic and generate potential leads for your business.