LINK BUILDING:
Link building is a technique used by Google to evaluate the E-A-T (Expertise, Authority, and Trustworthiness) of your content, which helps to boost your website’s ranking. This process involves getting other websites to link to your pages or posts.
Essentially, link building works as a validation from other websites, indicating that your content is genuine and reliable. When other websites link to your content, Google perceives it as authoritative content, and you as an expert in that particular field. This, in turn, can improve your website’s visibility and ranking on search engines.
Let’s explore the different types of link-building strategies that can help you boost your organic SEO traffic.
Local Citation Links
These are links that are generated when you create citations for your business. Local businesses can obtain a lot of citations from other local sites, which can naturally lead to local links being directed to your website. This type of link can be particularly beneficial for new websites in the SEO world, particularly for local businesses. Additionally, this is considered one of the fundamental types of links in SEO.
Foundational type of links are no follow links. However, they do create a strong foundation for your website.
A no-follow link is a link that doesn’t count or boost page rank
Guest Posting Links
You can create unique posts for websites and naturally generate links back to your website. This can improve your website’s performance and directly impact its rankings.
Niche Edits/Link Insertions
This type of link-building involves contacting websites that operate in the same niche as you and have uploaded content a few years ago, which has been crawled by Google multiple times.
For instance, suppose you sell research tools for content marketing, and there’s a website that ranks among the top 10 research tools for blogging. In that case, you can contact them and ask them to include a link to your website on their page. When a visitor clicks on the link, they will be directed to your website where they can buy content marketing tool packages.
PR Link building
Getting listed and featured in high-quality publications like magazines can provide you with valuable exposure for your brand. By showcasing your story in these publications, you can include links to your social media accounts or brand websites. This exposure can help improve your website’s E-A-T (Expertise, Authority, and Trustworthiness) and establish you as an expert in your niche.
Infographic Link building
Infographics refer to the use of graphics to convey information or relevant data that can be useful to blogs and websites. For instance, if you create infographics on weather and climate factors in various countries, you can pitch them to different weather and climate-related websites and blogs. This way, they can benefit from useful infographics on their website and also link back to you as the source.
User Generated Links
When signing up on a website with the comment section enabled, check if it is possible to drop a link to your website. You can do this by leaving a comment and putting a link there.
Reciprocal Link
Refers to the practice of linking to a website and having that website link back to yours. This is also known as link exchange. Reciprocal linking makes more sense when you link to a website that complements your own. For example, a food recipe website may link to a fast food delivery website, and a fitness website may link to a healthy recipe website. By doing this, both websites can benefit from increased traffic and exposure.
Social Media Links
These are links to your social media profiles such as Twitter, Instagram, Facebook, LinkedIn, TikTok, etc.
Podcasts Links
Podcasts are a great way to promote your content. You can try to schedule an interview with the hosts and talk about your work. Often, they will ask you to share your link so that their audience can learn more about you and your content.
When people listen to your podcast and search for your content, they are more likely to click on your link when it appears in their search results on Google. This is because they’re already familiar with your name.
If people find your content useful and informative, they may recommend your page to others, which can lead to more exposure and engagement.
Conclusion:
Engaging in link building activities with the intention of manipulating page ranking in Google search results is considered a Link Scheme and is a violation of Google’s webmaster guidelines. This includes buying and selling of links, and excessive link exchanges that do not occur naturally or when it is necessary. Such manipulative practices can lead to penalties.
To obtain high-quality, relevant links to your site, the best approach is to create unique and valuable content. Focus on creating high-quality content, and the links will come naturally.