Every day, millions of people turn to Google to search for products and services they need. Google Search handles a huge amount visitors daily, each looking for something specific.
Understanding which products drive traffic to your competitors and what customers search for on Google can significantly enhance your sales and conversions.
Here’s how you can do it in three simple steps:
1. Visit Ubersuggest.com
Type in your competitor’s website and select the relevant country.
(2) Click on “Traffic Estimation”
Find this option in the left-hand menu.
(3) Select “Top Pages by Traffic”
This option is located under the Traffic Estimation drop-down. It will reveal the top pages driving traffic to your competitors.
Terms used in the Table you need to know
(I) SEO Title URL: The title of the product or page.
(II) Est. Visits: The estimated traffic this page receives from Google for a specific search term, indicating the number of visitors your competitor attracts for that product or keyword.
(III) Social Media Symbols: These indicate the traffic each product page receives from various social media channels.
With this information, you can:
1. Identify products that are in high demand and frequently searched for.
2. Estimate the potential traffic these products can draw to your website via social media.
3. Strategize effectively to focus on products that convert well and drive sales.