There are different tools to consider. They include:
1. Hootsuite
It is a popular social media management platform that allows you to schedule posts, monitor mentions and conversations, track analytics, and manage multiple social media accounts from one dashboard. It’s user-friendly and offers both free and paid plans, making it suitable for beginners.
2. Buffer
Buffer is another widely used social media management tool that enables you to schedule posts, analyze performance, and engage with your audience across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It offers a straightforward interface and flexible scheduling options.
3. Later
Later is a visual social media scheduler primarily focused on Instagram, but it also supports Facebook, Twitter, and Pinterest. It allows you to plan and schedule posts, preview your Instagram feed, and analyze performance metrics. Later’s intuitive drag and drop calendar makes it easy to plan your content in advance.
4. Sprout Social
Sprout Social is a comprehensive social media management platform that offers scheduling, monitoring, engagement, and analytics features. It provides in-depth insights into your audience, content performance, and social media ROI, making it suitable for businesses looking for advanced analytics capabilities.
5. Tailwind
Tailwind is designed specifically for Pinterest and Instagram scheduling, analytics, and marketing. It offers features like smart scheduling, hashtag suggestions, and detailed analytics to help you grow your presence on these visual platforms.
6. X Pro ( formerly TweetDeck)
This is a free X management tool owned by X itself. It allows you to monitor multiple X accounts, schedule tweets, create custom feeds, and engage with your audience in real time. It’s a straightforward tool ideal for beginners looking to manage their X presence effectively.
7. Canva
Canva is a graphic design tool that simplifies the process of creating visually appealing social media posts, graphics, and images. It offers a wide range of customizable templates, fonts, and graphics elements, making it easy for beginners to design professional-looking content for their social media accounts.
8. Google Analytics
While not a social media management tool per se, Google Analytics is essential for tracking website traffic and understanding how social media contributes to your overall online presence. It allows you to track referral traffic from social media, identify your most engaging content, and measure conversions.
9. Facebook Business Suite
Facebook Business Suite is a unified dashboard for managing your Facebook and Instagram business accounts. It allows you to schedule posts, respond to messages and comments, view insights, and run ads, all from one place. It’s designed specifically for businesses looking to streamline their social media management on Facebook and Instagram.
10. Instagram Creator Studio
Instagram Creator Studio is a free tool provided by Facebook that allows creators and businesses to manage their Instagram content from one place. It offers features like post scheduling, content insights, and message management, making it a convenient option for managing your Instagram presence.
11. Pinterest Analytics
If you’re active on Pinterest, make sure to leverage Pinterest Analytics, which provides insights into your audience demographics, top-performing pins, and traffic sources. It helps you understand what content aligns with your audience and optimize your Pinterest strategy accordingly.
12. YouTube Studio
If you’re using YouTube as part of your social media strategy, YouTube Studio is a must-have tool for managing your channel. It allows you to upload and schedule videos, track performance metrics, engage with comments, and optimize your channel for success.
13. Trello
While not specifically designed for social media management, Trello is a versatile project management tool that can help you organize and plan your social media content calendar. Create boards, lists, and cards to plan out your content schedule, collaborate with team members, and stay organized.
14. IFTTT (If This Then That)
IFTTT is an automation tool that allows you to create “recipes” to connect different apps and services. For social media, you can use IFTTT to automate tasks like cross-posting content, sharing blog posts to social media, and sending automatic thank-you messages to new followers.
15. Zapier
Similar to IFTTT, Zapier is an automation platform that connects over 2,000 apps and services, including social media platforms. You can create “Zaps” to automate repetitive tasks, such as saving social media posts to a Google Sheet, sending email notifications for new social media mentions, or automatically sharing new blog posts on social media
As I conclude, you can experiment with them and be able to come up with the one that performs better for your brand.