Email marketing metrics are tools that help you understand how well your email campaigns are doing. They show you things like how many people opened your email, clicked on links inside it, or even bought something because of it. These metrics help you see what’s working and what’s not, so you can make your emails better and get more out of them.
Email Marketing Metrics Include:
1. Email Click-Through Rate (CTR)
This measures the percentage of people who clicked on a link or call-to-action within an email compared to the total number of people who received the email. It tells you how many people engaged with your email and took action, such as visiting your website or making a purchase. For example, if 10 out of 100 people clicked on a link in the email, your CTR would be 10%.
2. Email Conversion Rate (CR)
This measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking on a link or call-to-action within an email. It tells you how effective your email campaign is in achieving your ultimate goal, such as generating sales or leads. For example, if 2 out of 10 people who clicked on a link in your email made a purchase, your CR would be 20%.
3. Email Click-To-Open Rate (CTOR)
This measures the percentage of people who clicked on a link or call-to-action within an email compared to the total number of people who opened the email. It provides insights into how engaging and relevant your email content is to recipients. For example, if 10 out of 20 people who opened your email clicked on a link, your CTOR would be 50%.
In Summary, CTR tells you the number of people who clicked on a link in your email, CR informs you how many of those clicks resulted in a desired action, and CTOR gives you a deeper view of engagement by focusing on clicks relative to opens. These metrics help you evaluate the effectiveness of your email campaigns and use data to make informed decisions to improve future efforts.