Email marketing metrics are tools that help you understand how well your email campaigns are doing. They show you things like how many people opened your email, clicked on links inside it, or even bought something because of it. These metrics help you see what’s working and what’s not, so you can make your emails […]

When you’re writing an email, the subject line is like a newspaper headline. It’s the first thing the recipient sees, and it can decide whether they open the email. So, it’s important to write a good subject line that grabs their attention and encourages them to read the email. The subject line of an email

Digital marketing metrics are used to measure how well online marketing is working. Understanding these metrics is important for businesses to evaluate their digital marketing campaigns and make smart decisions about strategy and resources. Digital Marketing Metrics include: 1. Website Traffic Metrics a) Pageviews: The total number of pages viewed on a website in a

Google Page Speed Insights is a tool created by Google to help website owners figure out how fast their web pages load and how to make them faster. You just enter your website’s URL, and it gives you a score out of 100 and tips for speeding up your site. The tool looks at different

Hyper-local social media marketing is a strategy in which businesses target very specific geographic areas, such as neighborhoods or small communities, with their social media efforts. Instead of trying to reach a broad audience, they focus on engaging people who are physically close to their business location. Why it works: 1. RelevanceWhen businesses target people

CRM, or Customer Relationship Management, is like having a personal assistant for your business’s relationships with its customers. In simple terms, CRM is a set of practices, strategies, and technologies that help businesses manage and analyze interactions with their customers throughout the entire customer lifecycle. It’s like having someone who remembers every conversation, knows every

Generating leads is an important part of marketing and sales. It means getting potential customers interested in a product or service and convincing them to share their contact information. This helps a business grow its customer base. Lead magnets are a key part of this process. They are special offers given to potential leads in

Calls-to-Action (CTAs) are digital prompts ( like signposts) that direct people on the internet to take specific actions, such as subscribing to a newsletter, making a purchase, or watching a video. Basically, a CTA is there to get someone to do something, usually by clicking a button or a link. When you browse through the

TikTok Marketing is all about using the super popular short-form video app to promote stuff like products, services, or brands. You can use TikTok’s massive user base and cool creative tools to get in touch with and impress your target audience. KEY COMPONENTS OF TIKTOK MARKETING These include: 1. Understanding TikTok’s AudienceIf you’re trying to

Businesses need to identify key performance indicators (KPIs) to track their progress and measure their success effectively. KPIs are specific metrics that are used to evaluate the performance of different aspects of a business, which include marketing campaigns, sales efforts, customer service, and financial performance. Before a business can start tracking its progress toward its